4/25/2026 - 4/25/2026
10:00 AM PST


Location: Throughout The Dalles, Starting on West 6th Street and ending in front of The Dalles Chamber


Registration ends on 4/17/2026

The Dalles Area Chamber of Commerce is excited to present the 45th Northwest Cherry Festival Parade!

Turn the page and step into The Great Cherry Adventure, where explorers, pioneers, dreamers, and cherry-filled imagination take to the streets of The Dalles!

This year’s parade celebrates the spirit of adventure — the journey, the creativity, and the community that keeps moving forward. Think covered wagons and treasure maps, cherry orchards in full bloom, explorers with binoculars, trains blazing new trails, and storybook scenes bursting with bright red cherries.

Decorate your floats, trucks, trailers, and walking groups to reflect the adventure theme — bold, colorful, imaginative, and full of heart. Whether you lean into pioneer heritage, whimsical storybook landscapes, or a modern-day cherry quest, we can’t wait to see how you bring the adventure to life.

Let’s transform downtown into a vibrant celebration of courage, creativity, and cherries as we write the next chapter of our festival together.

This is a wonderful opportunity for your business or organization to showcase your community pride and be part of a cherished tradition that continues to evolve and thrive.

 
Hold Harmless Agreement - If you register for this event you are agreeing to the Hold Harmless Agreement BELOW!

The undersigned does hereby agree to RELEASE, AND HOLD HARMLESS, The Dalles Area Chamber of Commerce, their affiliates, employees, Boards of Directors, committees, event organizers, and volunteers, from any and all liability of any kind, any losses, claims, injury to persons or property (including without limitation wrongful death), actions or damages which I/We may suffer, and any such claims that may be asserted against The Dalles Area Chamber of Commerce, their affiliates, employees, Boards of Directors, committees, event organizers and volunteers by my participation in the Starlight Parade and any related activities, or arising from any act or omission by myself, my agents, or employees, or by reason of or related to myself or my use of any personal possessions or equipment as a participant in the Starlight Parade.

I further acknowledge the application of ORS 30.687 et. Seq., ACTIONS ARISING OUT OF EQUINE ACTIVITIES including but not limited to ORS 30.961 Limitations on liability; exceptions., to my participation in the Starlight Parade and acknowledge the limitation of liability which protects The Dalles Area Chamber of Commerce, their affiliates, employees, Board of Directors, committees, event organizers and volunteers, and limits their liability for injuries to persons and property that may arise from or be associated with the risks inherent in equine presence and use in the Starlight Parade.  As a condition of my participation in the Starlight Parade, I hereby waive the right to bring an action against any of the sponsoring entities and event organizers named herein for any injury or death arising out of riding, driving, grooming, or riding as a passenger in any equine driven form of transportation or upon an equine.

RULES GOVERNING PARADES
To ensure the reasonable safety of life and property in the operation of parade floats, automobiles, and similar conveyances within the city limits of The Dalles.
1. Material used in construction, decoration, etc. must be flame retardant. Materials such as straw or hay must also be treated.
2. Where a person is within a float, such as a driver, there shall be no combustible material within five feet of his exit way.
3. Motorized floats or floats pulled by a motorized vehicle and automobiles have to be equipped with a fire extinguisher with a classification, of at least 2A 10 8C (when a vehicle and trailer are connected as a single unit, one extinguisher will meet this requirement).
4. Horse-drawn wagons and other non-motorized conveyances using straw or other combustible material shall carry fire extinguishers as prescribed above.
5. No smoking is allowed on any float and no person shall cause or permit any open flame upon or within the area of any float.
6. No combination of vehicles coupled together shall consist of more than two vehicles.
7. Vehicle towing trailers must be equipped with a tow bar or coupling device of sufficient strength to hold the weight of the towed vehicle upon the street when operated.
8. Vehicle towing trailers shall be equipped with safety chains, connected to the towed and towing vehicles and to the tow bar to prevent the tow bar from dropping to the ground in the event the tow bar or coupling device fails.
9. Safety chains shall have no more slack than is necessary to permit proper turning.
10. A float may not exceed 40 feet and 13 ½ feet in height.
11. Vehicles and floats shall stay in their assigned position in the parade. NO Gapping between floats.
12. Operators of vehicles shall not have their vision obstructed.
13. Persons riding on floats shall be located on the main part of the float and positioned so they will not obstruct the vision of the operator.
14. Persons shall remain on the unit to which they are assigned to the end of the parade route, except in case of breakdown or emergency.
15. No unit shall disband until reaching the destination indicated on the permit, except in the case of a breakdown or emergency.
16. The drinking, display or possession of alcoholic beverages or other intoxicants, or controlled substances is absolutely prohibited. City ordinances and state laws will be enforced.
17. The discharge of firearms, fireworks, or other explosive devices is prohibited. Violators will be prosecuted.
18. The throwing of objects or substances into the crowd is prohibited. Candy, balloons or small items may be HANDED OUT (not tossed)  to the crowd.
19. The parade will end at The Dalles Chamber Office 404 West 2nd Street. 

**Oregon law says everyone who rides a motorcycle has to wear a helmet & kids Under 16 have to wear one when on a bicycle.