❄️ Why Participate in The Frosty Trail?

January 19 – February 19
www.TheFrostyTrail.com

January and February are traditionally some of the slowest months for local businesses — and The Frosty Trail was created specifically to change that.

The Frosty Trail is a month-long, community-wide promotion designed to drive customers into participating businesses, encourage repeat visits, and bring fun, visible energy to downtown during the winter season. The entire campaign is built around one simple goal: getting people out, shopping local, and supporting you.

The Frosty Trail is designed to highlight businesses that rely on in-person customer visits during the winter months. However, we recognize that some Chamber members operate without a traditional storefront.

To help create additional opportunities for visibility and collaboration, we are exploring optional partnerships where a non-brick-and-mortar business may be featured or hosted by a participating storefront during the campaign. Participation in these collaborations is not required, and any arrangements would be based on mutual interest and availability.

The Chamber’s role is limited to helping make introductions when appropriate.

🧊 How The Frosty Trail Drives Customers to You

The campaign combines two easy, customer-friendly activities that motivate people to visit multiple businesses, spend money, and keep coming back.

1️⃣ The Frosty Trail Passport (Spend & Win)

Customers receive a Frosty Trail passport and earn a stamp each time they spend $10 or more at a participating business.

• Encourages real spending in your business

• Rewards customers for visiting multiple locations

• Simple for staff — stamp and go

• Completed passports are entered into a prize drawing, giving customers a reason to keep shopping

This piece is intentionally easy and accessible, making it a great fit for all types of businesses.

2️⃣ The Frosty Trail Goosechase (Play & Compete)

For businesses that want extra visibility, the Goosechase portion adds fun, interactive engagement.

• Customers complete missions, specials, and challenges

• Photo and selfie challenges encourage in-store visits

• Businesses can be featured through specials or prompts

• Drives social sharing and buzz around participating locations

This option adds energy, visibility, and excitement — without requiring discounts.

❄️ What Participating Businesses Receive

• Increased foot traffic during January and February

• Inclusion in a highly promoted, community-wide campaign

• Frosty Trail window cling identifying your business as a participant

• Promotion through Chamber eblasts, website, social media, and local advertising

• The opportunity to be featured in challenges, specials, and spotlights

Most importantly, The Frosty Trail gives customers a reason to choose your business during the winter months.

🤍 Sponsored by DoorDash

Thanks to DoorDash’s sponsorship, participation is designed to be easy and affordable for businesses. Sponsorship support helps cover marketing, materials, prizes, and promotion — so the focus stays on driving customers to you.

🎉 Ready to Join The Frosty Trail?

If you’re looking for a fun, low-barrier way to attract customers, boost winter visibility, and be part of something positive for the community, The Frosty Trail is for you.

Register today and be part of a campaign that’s all about supporting local businesses and bringing customers through your door.